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How to make your salon stand out from others

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If you run a hair salon, the importance of making sure that your salon stands out from the competition cannot be overlooked. With many salons in most towns, cities, and villages, you are going to have fierce competitors that are looking to gain your clients. One thing you can do to make sure that your salon triumphs is provide an experience that cannot be rivalled. When people visit a hair salon or a barbershop, they are not just looking to get their hair cut or styled. They are there for the experience, so this is something that needs to be considered carefully when it comes to your own salon.

Choose salon chairs with care:

There is only one place to begin, and this by choosing salon and barbers chairs with care and consideration. After all, for those who are having their hair dyed or extensions weaved in, they are going to be sitting on that chair for hours on end. The last thing you want is for them to be uncomfortable. Therefore, comfort is always the number one factor that should be considered when looking for salon chairs.

 However, there are other considerations. For example, it is imperative that the salon chairs are adjustable. This is important so that hairdressers and barbers can do their job effectively! You also need to ensure that the chairs are attractive on the eye. They must fit in with the style of your salon. Often, chairs are the statement pieces within any hair salon, so you can play around with bold colours and patterns, but you need to make sure that everything looks sleek and cohesive. Leather is an obvious material choice because it is comfortable, durable, and very easy to clean.

Consider little touches that will make the experience a more enjoyable one for your guests:

You need to put yourself in your customers’ shoes. What would you want if you were to go to a hair salon? There are lots of little things that you can do to make the experience as good as possible. Offering your customers a drink is a good place to start. Some salons provide a complimentary glass of prosecco to their clients. This does not cost a lot, but it can make the experience feel like a plush and lavish one. You can also have tea, coffee, and soft drinks on-hand.

 Another way that you can make sure the experience is as enjoyable as possible is by creating a relaxing waiting area. The area should be beautifully styled with comfortable seating. You can have magazines, books, and such like on offer so that your clients are entertained while they are waiting. This is especially important if you find yourself running a little bit behind schedule. You don’t want your clients to feel bored and frustrated. 

Don’t cut corners when it comes to salon equipment:

Another approach that can make your hair salon stand out from the competition is by investing in the very best when it comes to salon equipment. Whether you are purchasing a barber’s station, a wash station, or any other type of salon or barbers equipment, you need to prioritise quality. After all, it is things like this that can make all of the difference when it comes to people choosing between your salon and another salon in the local area, so do keep this in mind.

Help to remove boredom from the experience:

For most people, they find the experience of visiting a salon to be incredibly relaxing. This is especially the case for those who lead hectic and busy lives. They like the ability to switch off and focus on nothing but pure relaxation for a few hours. However, for others, they find the experience to be very boring. For some people, they cannot think of anything worse than sitting on a chair for long periods of time. So, you need to think of different ways to alleviate this boredom. 

Include complimentary services:

Finally, adding complimentary services to your offering can make a massive difference. This can help to improve the experience that your clients have. One of the best options here is to give all clients a complimentary scalp massage. Who doesn’t want their head massaged? It feels amazing, and your customers will feel like they are getting two services for one. In reality, it does not take much time or effort for your staff members to massage clients while they are having their hair cut, so this is something that can really take your service to new heights without impacting your business in terms of time and resources.

A lot of salons like to play the radio so that their guests have something to listen to. You may also want to think about adding a TV to the salon. You can switch the subtitles on and turn the volume down, so it is not distracting for your guests. Of course, one of the difficulties here is that it is almost impossible to have the television in an area that everyone can see. However, it is a good option for the reception and waiting area. In addition to this, you may want to consider having charging cables for phones at every station. Little touches like this can make a big difference.

 

All things considered, it is important to recognise that a lot of people go to a hair salon or barbershop for the experience as well as the hair cut. It gives them an opportunity to unwind and move away from the stresses and strains of everyday life. This is why it makes sense to ensure that your hair salon provides an experience that cannot be beaten by other rival businesses within the area. Use the tips that have been provided in this blog post to make sure that is the case. 

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